Music Videos Usually Suck (Three That Don't)

Music videos usually suck. Its just a fact of life. They fall victim to either being too generic (aka just using sex to build an artist's "image" and "profile") or they try too hard to be surreal or avant-garde. The generic ones I usually skip all together, it's easy to weed these out in advance (generic music = generic video). My real problem is with those videos which try too hard to be cutting edge. They generally feel like a director who wants to be making a romantic comedy is trying to make an avant-garde film against his will. That doesn't mean that there aren't exceptions, directors whose work fits right into the medium. The best example of this is Michel Gondry, but there are others. Here are three recent music videos that don't suck: